12+ years translating complex business ideas into compelling narratives across tech, insurtech, and venture capital. I build content systems, lead teams, and help brands find their voice.
Get in touch → View PortfolioFrom brand strategy to editorial governance — here's where I create the most impact.
Building content frameworks, editorial calendars, and brand voice systems that scale across global organizations.
Ghostwriting C-suite content — whitepapers, long-form articles, and opinion pieces — that positions brands as category authorities.
Crafting unified brand voices, messaging hierarchies, and narrative frameworks that differentiate companies in crowded B2B markets.
Campaign kits, solution sheets, and nurture sequences that move prospects through the funnel and support revenue targets.
Managing and mentoring cross-functional content teams. Implementing quality control, style guides, and AI-assisted workflows.
Placing bylines and executive perspectives in top-tier publications. Building relationships that earn credibility at scale.
Helping C-level executives and technology leaders translate their expertise into authoritative, widely-read content that shapes industry conversations.
A strategic guide for CIOs on how the right technology platform can make or break an organization's ability to scale and innovate — selecting beyond the merely technical.
Executive perspective on the build vs. buy vs. low-code platform dilemma facing CIOs in fast-moving technology environments — with a clear strategic framework.
Comprehensive executive guide on accelerating digital adoption in insurance, covering FNOL automation, data platforms, and operational efficiency gains.
Trend analysis piece covering Salesforce Einstein GPT, hyper-personalization, and intelligent automation — designed for Salesforce decision-makers and practitioners.
Placing executive bylines, guest posts, and brand features in leading business and technology publications across India and globally.
A data-backed analysis of India's natural disaster risk landscape and the role of catastrophe insurance in protecting businesses — published in TOI's Voices section.
Feature piece on the paradigm shift in women-led entrepreneurship — moving beyond gender as a defining success factor and focusing on holistic business outcomes.
Executive interview feature with a senior VP on the evolving role of blockchain in India's startup ecosystem and its practical business applications beyond cryptocurrency.
Technical thought leadership piece on how digital First Notice of Loss platforms are transforming claims journeys and improving customer satisfaction in insurance.
Sales-enabling content assets that move B2B buyers through the funnel — from awareness to decision. Built for global sales teams across North America, Europe, and Asia.
Solution sheet positioning SAP's RISE package alongside Tech Mahindra's implementation expertise. Covered key elements including S/4HANA Cloud, Business Network, and embedded services.
Full solution brief for the Xceedance Risk Data Platform — covering ingest, clean, augment, validate, and transform workflows, with ROI-focused messaging for insurance buyers.
Complete campaign kit including landing page copy, email nurture sequences, social ads, and sales battlecard — for Damco's insurance claims automation solution.
Partner brochure communicating Damco's Salesforce capabilities across Sales Cloud, Service Cloud, and Einstein AI — designed for enterprise prospects and RFP responses.
Interactive digital flipbook showcasing EVC Ventures' portfolio companies — used at investor events, demo days, and partnership conversations to communicate portfolio breadth.
On-demand webinar featuring Ursula Merten (Director, Insurance Strategy & Transformation) and Ankur Luthra (AVP Sales) — all scripts, slides, and promotional copy developed in-house.
End-to-end video content — from scriptwriting and storyboarding to AI-generated production and editing — covering demos, explainers, launches, and corporate brand videos.
Scripted and produced an AI-generated product demo showcasing SmartAgent AI's capabilities. The video was entered into the Duck Creek Hatchathon, where it placed second globally.
Wrote and produced the official corporate rebrand video for Xceedance — communicating the new brand identity, values, and market positioning to employees, clients, and partners.
Repurposed long-form thought leadership article into an engaging video series. Scripted all 10 trend segments with data-driven visuals and clear executive messaging for a Salesforce audience.
Corporate overview video communicating Xceedance's service lines, client outcomes, and global delivery model. Designed for use at events, website homepage, and sales conversations.
In-depth research-backed content assets — whitepapers, ebooks, guides, and playbooks — that establish authority and support complex B2B sales cycles.
Comprehensive whitepaper for insurance CXOs on the strategic imperatives of digital transformation — covering platform modernization, data strategy, AI adoption, and customer experience redesign.
Tactical playbook for insurance CIOs navigating digital transformation — with frameworks for vendor selection, implementation phasing, and measuring ROI on technology investments.
Technical whitepaper detailing how the Xceedance Risk Data Platform helps insurers automate risk data ingestion, validation, and analytics — with case study evidence and ROI metrics.
Research-backed ebook on emerging trends in educational technology — developed for an EVC Ventures portfolio company to establish thought leadership in the Indian EdTech space.
Institutionalized the Global Brand Voice through a comprehensive style guide and narrative framework. Lead and mentor a 12-person content team with strict quality control. Optimized the editorial lifecycle using AI, reducing turnaround by 40%.
Architected integrated brand communication strategies and owned global brand management, elevating market perception through synchronized social and event-based storytelling.
Drove integrated communication initiatives across digital channels, combining technical precision with persuasive writing to support business growth and pipeline development.
Led content and communication strategy for venture-backed portfolio companies. Established brand style guides and placed articles in Forbes, Entrepreneur, TechinAsia, YourStory.
Senior Content Manager · Head of Content · Content Strategy Lead · Delhi-NCR & Remote
Social Media Content
Building brand presence and executive thought leadership across LinkedIn, Twitter/X, and other platforms — with content strategies tailored for B2B tech audiences.
Corporate Rebrand Announcement Campaign
Developed a multi-post LinkedIn campaign to announce Xceedance's corporate rebrand — including executive messaging, visual storytelling, and employee advocacy content.
CIO Insights Weekly Series
Ongoing LinkedIn content series ghostwritten for C-suite executives — covering technology platform strategy, insurance digital transformation, and enterprise innovation.
SmartAgent AI Launch Content
Full social media content kit for the SmartAgent AI product launch — positioned second at Duck Creek Hatchathon. Included organic posts, executive commentary, and event coverage.
Salesforce Trends Campaign
Social amplification strategy for the Top 10 Salesforce Trends content piece — driving traffic through executive shares, carousel posts, and community engagement tactics.
Webinar Promotion: Improving Claims Processing with Digital FNOL
End-to-end social content for an on-demand webinar campaign — pre-event teasers, speaker spotlights, live event posts, and post-event engagement content.
EVC Ventures Portfolio Company Profiles
Social storytelling for venture-backed startups — founder profiles, funding announcements, product milestones, and ecosystem positioning content for 10+ portfolio companies.